It’s no new knowledge that the way we dress plays a big role in how we are addressed. What you may not know is that the colour you wear may also impact your job; especially for those who work in Sales and Business Development. Colour has the ability to create a mood, provoke emotion and even inspire one to take action.
Use this as a starting point for your wardrobe, then build on it to find your personal best.
1. Blue: Blue is the most preferred colour in any corporate society and culture.
Communicates: Trust, Dependability, Professionalism, Calmness, Commitment, and Conservativeness.
2. Green: A naturally occurring colour, which not surprisingly, is reflected in a lot of things around us.
Communicates: Harmony, New beginnings, Trust, Tradition, Peace, Prosperity, Natural Balance, Reassurance
3. Brown: A great colour that can easily go from formal to casual settings. Brown is a warm and inviting colour, balanced with a reliable feeling.
Communicates: Traditional, Stability, Reliability, Support, Grounded, Positive, Approachable
4. Grey: Is very common in corporate and business settings. When worn correctly with your personal colouring, grey is a perfect balance between authoritative black and innocent white.
Communicates: Responsibility, Sophistication, Efficiency, Refinement, Control, Wisdom, Knowledge.
5. Purple: Surprisingly this is the second most preferred colour in corporate culture. It has a long history of being the colour of royalty, as well as prestige in political circles. When worn effectively in business, it is a perfect balance between energetic red and calming blue.
Communicates: Creativity, Protection, Peace of mind, Thoughtfulness, Intuitiveness, Superiority
